branding

Businesses Need To Know Their Story To Curate Their Brand

Many small business owners make the mistake of thinking that branding is something that’s only for the bigger players, and they couldn’t be more wrong. For over ten years, Steve Neill from The Foundation has helped small and medium sized businesses tell their brand stories and communicate with their key audiences. He believes in using […]

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Branding: Essential Investment or Corporate Ego Trip?

By Chiho Tang, lead creative at Oranga Whether you’re a big business or a small one, you’ll need to invest in branding. Of course, there’s much more to branding than just designing a fancy — but not too fancy — logo. It will take some time and effort to come up with your brand message

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