ADVICE

Maximising Your Return On Investment (ROI) with Strategies for Your Business

Business owners strive to maximise their return on investment (ROI). This fundamental measure of profitability measures an investment’s return relative to its cost. But increasing ROI requires strategic thinking, precise planning and constant adaptation. In this blog we will look at effective strategies for maximising ROI. Understanding ROI: A Quick Refresher Before going deep into

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How to Reach Clients Who Avoid Technology: Tapping into a New Niche

As the world gets more and more techy, the consuming class is taking a step further away from technology altogether. They are avoiding social media, limiting screen time, and preferring in-person over virtual exposure. A very nice little niche market these people are creating for businesses smart enough to adapt. But how could you reach

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Ways to Attract Customers to Your Food Truck Business Brand

In today’s street food industry, creating an eye-catching brand identity that not only attracts but also keeps customers coming back is very important to success. But with hundreds of food trucks competing for attention in your market space, how do you ensure that yours stands out as one of them? In this blog, we will

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Business Finance Hacks To Minimise Risks

Financial difficulties are one of the most common causes of business failure, especially among start-ups. There are always risks involved in launching and running enterprises, but there are steps you can take to protect your investment. In this guide, we’ll outline some top business finance hacks to help you minimise risks.  Research funding streams Setting

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Why Your Food Business Is In The Doldrums (And What To Do About It)

As any entrepreneur will tell you, getting a successful food business off the ground is a perennial challenge. There’s a lot of competition in the sector, and consumers are fussy.  Fortunately, this post is here to help. We discuss why your food business is in the doldrums and what you can do about it. Here’s

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4 Types of Software Your Business Needs

Businesses are currently in a unique position, empowered by an unprecedented array of technology and resources. The ‘digital revolution ‘, a term used to describe the rapid advancement and widespread adoption of digital technologies, has equipped many business owners with the tools and equipment to elevate their brands, make their operations more efficient, and achieve

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5 Essential Factors Involved in Starting an eCommerce Business the Right Way

When you’re thinking about starting an ecommerce business, you’ll already know there’ll be a lot involved in it. You’ll know most of the steps you have to take, like registering your company and creating a business plan. This isn’t all you need to be aware of. Instead, there are more than a few factors that

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What To Look For When Buying From Other Businesses

It’s natural to think about boosting consumer sales when talking about business growth and success, but most companies also interact and partner with other businesses. Whether you sell to business customers, purchase products or services from other brands or partner with companies, it’s essential to make the right decisions. In this guide, we’ll outline what

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“If We Don’t Start Talking About Neurodivergent Talent In The Workplaces, We’re Going To Be In A Really Serious World Of Pain In The Future” Says Entrepreneurs Unleashed Speaker Cara Marks

The inaugural Entrepreneurs Unleashed conference is set to take place on Thursday, November 28, at the Cathy Short Theatre, Jennymount Business Park in North Belfast.  The conference, organised by media and marketing agency Excalibur Press, promises a diverse and dynamic lineup of speakers who will share their expertise on a wide range of topics essential

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Big Marketing Meet Up Returns To Belfast This November With An International Lineup of Speakers

Some of the biggest names in Marketing are set to appear at ICC Belfast on November 14th for a remarkable day of learning and networking. The Big Marketing Meet Up will return this Autumn to bring professionals together in one place and the 10-hour programme is filled with plenty of presentations from industry experts including

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Why Staying Informed Is Key To Smart Investing

Smart investing requires more than just luck or intuition; it demands a solid understanding of market movements, trends, and the broader financial environment. Whether you’re a seasoned investor or just starting, the ability to make well-informed decisions can significantly impact your success. The key is staying informed, not occasionally, but as a consistent practice. Let’s

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Why Personalised Packaging is a Game Changer for Small Businesses

In today’s world, where consumers are increasingly aware of environmental issues, packaging plays a vital role in shaping a brand’s identity. The demand for eco-friendly solutions has risen significantly, pushing businesses to adopt sustainable practices that reflect their commitment to the environment. Packaging is not just a means to protect and deliver a product; it’s

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Advice NI Warns Thousands Of Scam Victims Across Go Unreported And Unsupported In Debt Recovery

Advice NI has warned that thousands of scam victims across Northern Ireland, including the Causeway area are going unreported and unsupported in debt recovery, as fraudulent schemes become increasingly sophisticated and difficult to detect. It advises the consequences of these scams can be life-changing, leaving many individuals facing long-term debt and severe financial issues. Recent

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The Best Ways to Ensure Every Employee Feels Safe and Included at Your Company

Creating a workplace where every employee feels safe and included is crucial for fostering a positive and productive environment. In today’s diverse and ever-evolving business landscape, companies must prioritise the well-being and inclusion of all their employees. This not only boosts morale and engagement but also drives innovation and success. Here are some of the

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Why Cleanliness is Key to Keeping Your Manufacturing Business Running Smoothly

Running a manufacturing business is no small feat. That’s fairly obvious as there’s the constant thought about making everyone safe under that roof (while making everything be entirely efficient too). So, between managing production schedules, maintaining equipment, and keeping up with regulations, there’s a lot on your plate. While this might sound generic, for the

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What Should You Consider Outsourcing For Your eCommerce Business?

Running any business takes work, especially one that is responsible for selling and getting products to customers across the country or even internationally. As such, a lot of growing businesses aren’t able to handle all of that labor internally, which is when they can turn to outsourcing. But what should you outsource, and what should

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Tips To Protect Yourself From Rogue Traders

With reports of rogue traders hitting the headlines, WaterSafe, the national register of approved plumbers, is sharing advice to help homeowners protect themselves from poor plumbing. Research by WaterSafe shows three per cent of households in the North West have fallen foul of a rogue trader in the last five years, resulting in them employing

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6 Helpful Tips to Manage Your Virtual Business in 2024

The rise of virtual businesses has transformed the way companies operate. In 2024, managing a virtual business requires a combination of technology, effective communication, and strategic planning. Whether you’re leading a fully remote team or running an online-only enterprise, here are six tips to help you manage your virtual business successfully. 1. Leverage the Right

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From Local to Global: How to Successfully Expand Your Business Reach

No location is off-limits in the present-day well-connected world in which converting a local operation into global domination is entirely doable. You win with planning, great tech, and marketplaces in every timezone. Follow the key steps outlined in this manual to seamlessly go from local business to global mogul–with stars in your eyes this could

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Recruitment Specialist Warns Employers To Look Beyond Tech Skills For Gen AI Talent

A recent survey found 44.5% of the workforce will proactively seek AI-related upskilling through their employer in the next five years. Specialist recruitment firm, Robert Half, has warned employers that stereotypes could hinder access to, and the development of, critical Gen AI talent in the immediate future. According to the firm, there are already an

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Simple Tips For Optimising Your Business’ Online Focus

Optimising your online focus can significantly impact your success, whether you’re a small local shop or a large corporation. You need to understand your audience, use the data available to you, and think about bringing in a consultancy team.  Understand Your Digital Audience Who are your ideal customers? What are their online behaviours and preferences?

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