content marketing

Belfast Company Excalibur Press Launches Training Webinar Series To Support Businesses With Their Marketing

When it comes to marketing your business, product or service most small businesses will depend on digital channels such as their website, social media and other platforms such as Google My Business. online pharmacy atarax no prescription According to Social Media Examiner 96% of small businesses say they use social media in their marketing strategy […]

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7 Top Tips For Using Twitter For Small Businesses

In recent years Twitter has got a bit of a bad reputation for being a ‘dying’ platform. online pharmacy kamagra-oral-jelly for sale no prescription Not according to Lana Richardson, Digital Marketing Manager for PropertyPal. PropertyPal were early adopters of social media, and today boast over 200,000 followers across their Facebook, Instagram, and Twitter profiles.  With

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Facebook & Instagram Ads: How To Get The Basics Right

Creating and developing advertising on social media can be a minefield. When you get it right, great things can happen. But, if you get it wrong it can cost you a lot of money. Gil David, Founder of Run DMG, has spent over 13 years in sales, marketing, and business management, as well as over

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Putting Bums On Seats Using Facebook: Inside Secrets From The QFT

Established over 50 years ago, Queen’s Film Theatre is Northern Ireland’s only arthouse cinema, showing a diverse range of films for a diverse audience. In recent years they have relied heavily on their clever use of Facebook in order to drive audiences to the theatre. Ellen Reay has been the Marketing Coordinator at Queen’s Film

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July Webinar Series Dates Released Focusing On Online Presence

July’s free webinars from Excalibur Press kicks off with a session this Thursday (July 2) with founder Tina Calder telling attendees just what she does in order to organise, promote and deliver her webinars each week. Running A Webinar? Here’s What I Do Each Week is the latest session publicity management, content creation and copywriting

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As Lockdown Lifts Are You Utilising LinkedIn To Find New Customers?

Across the country businesses are being given the green light to re-open following a lengthy period of closure. Whilst there may be a range of practical considerations they need to be thinking about it’s vital business owners aren’t forgetting the importance of creating engaging and relevant content on social media. That’s the message from content

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Free Webinar To Help Businesses Win At Press & Publicity

How to achieve success in press and publicity activity will be unveiled in a free webinar tomorrow (Wednesday, June 10). The latest in a series of free webinars from Excalibur Press, delivered by Tina Calder, the world of PR will be mapped out and pathways marked to achieve campaign goals. The 90-minute video and slide

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Growing Your Instagram Audience Without Spending A Fortune

Create an Instagram account, they said. It’s the answer to all your marketing problems. It sounds easier said than done, and it is. Mark Ashbridge is Co-Founder of one of Belfast’s best-known coffee shops, Established Coffee (ESTD). In 2020, the business celebrated six years in business, as well as achieving over 25,000 followers on Instagram

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Businesses Need To Know Their Story To Curate Their Brand

Many small business owners make the mistake of thinking that branding is something that’s only for the bigger players, and they couldn’t be more wrong. For over ten years, Steve Neill from The Foundation has helped small and medium sized businesses tell their brand stories and communicate with their key audiences. He believes in using

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Free Webinar To Help Businesses Use Blogging To Connect Better With Customers

A free webinar will this week (Thursday, May 28) reveal the secrets of creating good quality blogs for your business with creative content, successful campaigns and brand awareness. buy azithromycin online https://boone.health/wp-content/uploads/2021/02/azithromycin.html no prescription pharmacy The latest in a series of free webinars by Excalibur Press delivered by Tina Calder, Blogging For Business, lifts the

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Free Webinars Look At Podcasting & Thought Leadership This Week

Excalibur Press is continuing support to businesses with two free webinars this week (Wednesday and Thursday) on Do You Want To Start Podcasting? Here’s How I Did It! and How To Create An Effective Thought Leadership Strategy. The webinars are the latest in the ongoing series of webinars hosted by Tina Calder, designed to provide

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Free Webinars This Week To Help Businesses Move Training Online

Belfast content and publicity company Excalibur Press is continuing support to businesses with two free webinars this week (Wednesday and Thursday) on Setting Up Your First Webinar and Turning Your Face to Face Training into Online Courses. The webinars are the latest in the ongoing series of webinars hosted by company founder Tina Calder, designed

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Want To Work With Social Media Influencers? Here’s What You Need To Know

Whilst working with influencers is not a new concept in marketing, working with digital influencers on platforms such as Instagram is still very much unchartered territory for a lot of small businesses. And although it’s easy to get it wrong and waste a lot of time and money on “fake” accounts or the wrong type

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Supercharge Your LinkedIn Strategy With Free Webinar This Thursday

With four out of five business to business successes on social media directly attributable to LinkedIn it’s no wonder why companies across Northern Ireland are using their time in lockdown to master the platform. This Thursday (May 7, 3pm) Tina Calder from Excalibur Press and The Content Club will draw on her own experiences with

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6 Top Tips For Shooting Great Video & Photos On Your Phone

When it comes to creating content for your business it’s easy to resort to a “do it yourself” attitude. Sometimes it’s just simply quicker than trying to grapple with third party contractors who just don’t get your business.  Or, maybe you just don’t have the budget for the luxury of getting help. Whatever reason you’re

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Blogging For Business: What Makes A Successful Blog Post?

There are many schools of thought when it comes to determining what truly makes a blog post successful. And, if I’m honest, I probably don’t have the answer you want. However, as controversial as my opinion might be, despite all the research I’ve done I can’t come up with a more plausible answer to the

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