Top Chef Noel McMeel Teams Up With Retailer To Support Local Produce

Nigel Maxwell, SuperValu with chef Noel McMeel

SuperValu, has revealed a new partnership with a top Northern Ireland chef which will deliver fresh, local, quality produce for its consumers.

The announcement of Noel McMeel as SuperValu’s Ambassador Chef was made at an event hosted at Tedfords Kitchen in Belfast to celebrate Northern Ireland’s Year of Food and Drink, attended by tourism officials, media and stakeholders.

Noel McMeel

Noel McMeel

SuperValu is undertaking a major upgrade of its 35 stores across Northern Ireland over the next 12 months which will see a significant increase in its fresh offering in store and a wider range of quality produce to appeal to all customers.

Categories which have been developed in-store include fruit & veg, food to go, meal solutions, coffee, bakery and the ‘free from’ range.

McMeel, who is currently Executive Head Chef at the prestigious five star Lough Erne Resort in Enniskillen, will share his passion for local produce with SuperValu customers, promoting its extensive range of fresh, local and quality ingredients and encouraging consumers to shop local.

Michael McCormack, Managing Director of Musgrave NI, which operates the SuperValu brand announced the partnership: “SuperValu has always been at the heart of the local community, supporting real food and real people and we are now going that extra mile to put great food on your table, with inspiration from our very own SuperValu Ambassador Chef.

“We look forward to working with Noel to provide the best in foodmarket convenience for our customers, whether they are cooking from scratch or want to grab and go, our aim is to provide local produce and expertise,” he added.

Chef McMeel added: “SuperValu, like me, is all about keeping it real – real food for real people, so I am delighted to be able to share my recipes, top tips and cooking twists with you to bring the best ingredients and fuss-free meals to homes throughout Northern Ireland.”

SuperValu is a leading foodmarket convenience brand for independent retailers in Northern Ireland providing real food from the heart of Northern Ireland.

SuperValu believes in quality local food that is from here and for here and sells in excess of £105 million worth of products from Northern Ireland in its stores every year. This helps to sustain jobs in local communities across the province.


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Tina Calder
Journalist, commentator, author and content creator specialising in showbiz, entertainment, business, trade, human interest and lifestyle.