A GOLDEN crisp could bag someone from Northern Ireland a tasty ten grand following the launch of a new campaign that is set to kick start a “gold rush” across the province.
As part of the new national “Dig for Gold” campaign from McCoy’s, crisp lovers could pocket a staggering £10,000 if they find one of five golden crisps which will be placed in random bags of McCoy’s from now until the end of June.
“Dig for Gold” is the biggest promotion that Northern Ireland’s best-selling ridged crisp has ever run according to Ricky Watts, Business Account Manager (NI) for McCoy’s manufacturer KP Snacks.
“As kids we all remember the fictional story of Charlie and the Chocolate Factory when Willy Wonka hid five golden tickets in his chocolate bars,” Ricky said. “Now we’re launching the crisp equivalent and we’re sure that the search will sweep the nation in a similar way.
“There is only one thing better than tucking into a delicious packet of McCoy’s Crisps and that is digging out a special golden crisp worth £10,000 from your packet!
“Anyone who fancies their chances can ‘dig for gold’ in packets of Flame Grilled Steak, Salt & Vinegar, Cheddar and Onion, Mexican Chilli, Sizzling King Prawn and Thai Sweet Chicken. A word of warning though – make sure that your pack has the ‘Dig for Gold’ branding on the front or you’ll have no chance.”
Across the UK, McCoy’s Crisps are consumed by more than a third of households and one pack is eaten every 15 seconds.
In Northern Ireland, the popular brand enjoys 100% distribution across 350 symbol stores locally for its top three flavours Flame Grilled Steak, Salt and Malt Vinegar and Cheddar and Onion.
Crisp lovers will also have a chance to win some other tasty prizes on the McCoy’s NI Facebook page www.facebook.com/mccoysni