Menswear Brand of the Year* REMUS UOMO has opened a new flagship store in Belfast, after relocating to a larger unit in Victoria Square, as part of a significant programme of ongoing investment.
The new store, located on the Lower Ground Floor of Victoria Square (Corn Market entrance), features the brand’s new retail concept which will form the basis of future Remus Uomo flagship stores.
Remus Uomo has been a permanent resident in Victoria Square for almost ten years, and through this new flagship opening has committed to a further ten. The store which opened to the public on May 23, will host an official VIP launch event on May 31.
Managing Director of Douglas & Grahame, Donald Finlay said: “The Remus Uomo brand has grown substantially over the years, most recently celebrating its 25th anniversary and in the same year, winning Menswear Brand of the Year at our industry’s premier awards, the Drapers Independents.
“Investing in this bigger unit, our largest store to date, will give us the opportunity to showcase to even greater effect the constant evolution of our collections and the distinctly Italian sense of cool which makes Remus Uomo unique.
“With additional space for merchandising and display units, the store is carefully designed to match the brand ethos of understated sophistication and to display our range of design-led tailoring and refined casual wear to greatest effect.”
The refit encompasses a custom designed lighting and sound system, bespoke Terrazzo flooring with furniture created and installed by Terry Design and based on an overall concept created by the brand in partnership with Jody Wylie Architects.
Retail Operations Manager for Douglas & Grahame, Simon Anderson, said: “Service and comfort are at the heart of our new retail concept. We’ve expanded our fitting room area and added comfortable areas of contemporary seating to give space for the social aspect of fashion shopping and to accommodate larger groups, ideal for stylish grooms’ parties who want a higher level of style on their big day.
“We have created what we see as the Remus Uomo store of the future. Comfort and personal service are key parts of the shopping experience which cannot be replicated online and our new store offers a stylish shopping experience which adds to and enhances the Remus Uomo brand experience.”
This flagship store concept will also be rolled out to Remus Uomo’s Dublin store, which opened its doors last November as a pop-up on the ground floor of a converted coach house building on St Stephen’s Green. This unit will close for refurbishment over the summer months to allow for renovations and re-open over two floors in the Autumn as the brand’s flagship Irish store.
These developments are part of an ambitious retail development programme for the brand which will see growth in franchise and concession areas across the UK and Ireland as well as new store openings in the coming year.
Remus Uomo celebrated 25 successful years in menswear last year and is available through its own stores, online and through a large network of leading menswear retailers across the UK, Ireland and beyond.