Video marketing is on the rise, with loads of companies finding it the most effective way to share their brands and ideas with consumers. It’s thought that we’re living in a visual age, in which most of us don’t want to read our information anymore, we prefer to watch it.
But, it’s not exclusive to the large corporations and can actually work for anyone, whether you’re a small business, charity or community group.
So, if you’re thinking about video marketing, here are 5 reasons why it works…
1. It’s Multi-sensory
While traditional written marketing works, and radio marketing works, each of them only use one sense. Video marketing engages both sight, sound and emotional intelligence to fully immerse the consumer and engage them.
This style has been known to be more effective than single sensory marketing techniques, hence the boom in popularity for video marketing. Plus, even with a short clip you can include a lot of information that may otherwise be overlooked.
2. Anyone Can Use It
Effective for charities, community groups and small businesses, video marketing isn’t just for the top dogs. In fact, a Belfast media company is offering local charities the chance to win free video marketing to help promote their cause. SmartVideo’s online competition will have three winners, making it a feasible option for any local charity.
Paul Connolly, director of SmartVideo, said, “Winners will be the charities that give us great stories with great people. We will choose one large, one medium-sized and one small charity as winners.”
3. You Can Get Creative
Whether you want case stories, interviews or a call to action, video marketing is so diverse. For charities entering SmartVideo’s competition, they can have the variety of techniques explored to urge donations, push for volunteers or simply provide their details. Whatever your goal is, video marketing can communicate that clearly and effectively.
4. You Can Reach A Wider Audience
Almost everyone is online these days and with millions of people in one place, it’s easier to target your audience and reach them. Video marketing makes putting your message in front of people so much easier.
Even better, SmartVideo are committed to helping not only produce a video for three charities, but also to help promote it online. So no matter what your online skills are like, your message can still be spread.
5. Spread A Unique Message With Case Histories
Whatever your message is, video marketing will be diverse enough to express it in the best way possible. And your secret weapon is case histories – real people’s real stories bring everything to life. There is nothing more convincing that witnessing another person telling something like it is.
Paul Connolly explained: “The competition is designed in such a way that we will pick winners that can develop their message and we understand that some may want to use it for a specific time, such as Christmas.
“But most important of all we want the entrants to say, ‘my charity should be a winner because…’ as we want to asses every entry on the story they tell.”
For more information on SmartVideo’s competition click HERE, or go to: www.facebook.com/smartvideoNI or www.smartvideo.media
Full charity video prize includes:
Video production:
The video will consist of the following:
- Duration: 90-seconds approx.
- Up to three case histories
- Interviews with up to two charity representatives
- B-roll, cutaways etc.
- All filming to be carried out on the same day and location
- Addition of charity’s logo/graphics
- Addition of royalty-free music
Video marketing:
- Pre-shoot video audit
- Post-edit compliance review
- Embed code provided
- Clickable call to action where appropriate
- Email capture where appropriate
- Special Facebook edit
- Assistance with publication in NI media websites + leading social media and online sites
About SmartVideo
SmartVideo is an online video production and video marketing for Northern Ireland.
Director Paul Connolly said: “We specialise in affordable, social media-ready video for small businesses and organisations.
“But we don’t just give you a video and walk away. We use our video marketing skills and platforms, and our intimate knowledge of the local media, to get your message across.
“Our videographers can make video of any length, but we specialise in 90-second videos for websites and social media with prices from £195.
“Our free video marketing audit will help you leverage your digital assets including Facebook, YouTube, blogs and websites to grow your audience and help turn them into customers.
“And, if you want to create videos for your business or group using iPhone our Video for Smartphone courses will teach you how to shoot and edit. And we’ll show you what kit to buy. Prices from £250.
“We can create, optimise and manage your channels on Facebook, YouTube, Vimeo and elsewhere. Yes, it’s easy to start a YouTube channel, but to unlock the real power of these platforms, you need expert help.”