Allied Bakeries has secured listings to supply its new Sunblest Reduced Sugar Pancakes to all 16 of Asda’s Northern Ireland stores.
The contract expands on Allied Bakeries’ existing relationship with the retailer, which sees the East-Belfast based bakery supply 80 branded and own-label products to Asda.
“The new Sunblest Reduced Sugar Pancake was created in response to consumer desire for alternative choices in the category and have 30% less sugar than the standard version,” said Eugene Wallace, National Account Manager, Allied Bakeries.
“Our new product development process is hinged on understanding what our consumers need and the importance of product choice and variety, in line with their lifestyles.
“Our consumer research revealed 77% of consumers identified limiting food and drink high in sugar as important, so we developed an alternative pancake option, which doesn’t compromise on taste or texture. We’re delighted to continue our relationship with Asda with the roll-out of our new product.”
Brian Conway, Asda Buying Manager Northern Ireland, added: “Pancakes are a firm favourite amongst NI consumers – so we’re excited to expand our offering in Northern Ireland with the new Sunblest Reduced Sugar Pancakes. Asda is committed to supporting local suppliers and it’s great Allied Bakeries continues to produce innovative lines for our shoppers – and we have no doubt the pancakes will prove a popular addition to our bakery aisles!”