AS Northern Ireland prepares for the traditional flight to the sun the clock is ticking to shed the pounds before basking beside the pool.
But as the days run down on average we start the pre-holiday health kick 53 days before we settle down in the airport lounge.
A poll of 2,000 adults revealed that we spend a total of 33 hours and seven minutes getting the beach body we want.
And, seven in 10 intend to shed weight in time for the warmer months – around 4.5kg (10lbs) on average.
Aside from exercise, the most common methods employed include giving takeaways the heave-ho, going teetotal and eating healthier meals.
Commissioned by healthy food box company, Mindful Chef, the research found increased confidence, energy levels and mental wellbeing are the biggest motivations to get into shape.
Peer pressure also has a part to play, with 45% admitting they are motivated to lead a healthier lifestyle ahead of their holiday because their friends and family are doing the same.
Giles Humphries, co-founder of Mindful Chef, said: “Annually we see sales of our healthy recipe boxes increase significantly from the second week of May, peaking at the start of June.
“Given the majority of us holiday in July and August, our sales data supports the research findings, suggesting that most of our customers kick start their healthy habits at this time of year as their holiday countdown begins.”
The research also found six in 10 have previously tried to get into shape for the summer or a holiday.
And most of those polled – an incredible seven in 10 – were successful.
45% said the hot weather typically prompts them to get fitter and healthier as they want to wear more revealing clothing without feeling self-conscious.
And, four in 10 said simply getting their summer clothes out of the wardrobe leads to them wanting to get in shape.
It also emerged 60% follow a healthier diet in the summer in comparison to the rest of the year.
Half of the population will eat more chilled foods such as salads, 22% will have smaller portions and one fifth will attempt to lower their calorie intake during the summer months.
However, 41% actually find it HARDER to eat healthily during the summer due to increased social activities such as barbecues and visits to the local pub garden.
46% have attempted a diet at some stage but more than one third admitted they gave up on it after just one month.
The most popular diet among Brits is the ‘traditional’ low fat diet, with other favoured diets including the low carb diet and the 5:2 diet.
When it comes to being active, walking is the most effective form of exercise according to those polled – followed by swimming and running.
