CastleCourt has revealed their new season fashion campaign; ‘We are These Streets’. The campaign aims to celebrate Belfast’s increasing diversity and home grown talent.
The campaign which champions street style, marks the shopping centre’s most creative work, with modern and slick imagery featuring a variety of local models from all walks of life. Including: Brother and sister duo Faith Brown, 9 and Jesse Brown, 6 from Andersonstown and 28-year-old Palmira Rendilheiro, a South African native who relocated to Belfast.
Styled by Belfast born stylist Jamie Russell, the campaign brings together an array of local creatives in fashion photography, videography and beauty. The hope was that the campaign could visually communicate the increasing diversity and inclusivity of the city, whilst showcasing fashion from 15 of CastleCourt’s popular brands.
Speaking on the campaign Jamie said; “As a Northern Ireland native, I grew up admiring the minority who dared to be different in their individual style. Their fearlessness and creativity inspired my love of fashion and particularly my love of street-style.”
He went on to say: “It was incredibly special to harness and recreate that unique local look with CastleCourt’s impressive retail mix. I’m really proud of what we achieved collectively and what the ‘We Are These Streets’ campaign represents.”
The initiative itself forms part of a city wide effort to bring shoppers back to the streets of Belfast, following the devastating effects of the Primark Bank Building Fire, last August.
Binder Tohani, Marketing and Mall Commercialisation Manager at CastleCourt Shopping Centre said; “CastleCourt Shopping Centre has been at the heart of the city, and the heart of local fashion, for almost 30 years and during that time we’ve maintained a fashion-first retail mix that fits with Belfast’s passion for individual style.”
The ‘We Are These Streets’ Campaign will run across outdoor advertising channels and social media throughout Summer 2019.
For more information on CastleCourt’s current offering visit: www.castlecourt-uk.com
or @castlecourtbelfast on social media.