Meet The Artist: NAD

NAD is a 24 year old Pop Singer-Songwriter from Belfast, but currently living in Bangor. NAD grew up around music and always felt like it was her true path to take in life. NAD’s parents were singers and her dad was a musician. Growing up NAD was introduced to a lot of different genres, including soul which is what she was most influenced by as a vocalist. NAD first released her own original Soul and Motown music back in 2016 and then changed her direction of music to Pop around 2018. She released her debut track, ‘What I Need’ last year and since then, she’s been developing her sound more and more. NAD currently works with her dad in Mojo Recording Studio in Bangor producing her latest music.  

What genre / style do you create in?

Pop, Electro & Dance. 

What would you be best known for?

My new track ‘MANIAC 2020’ is a rewritten version of the original MANIAC 2000 track and it definitely grabbed the attention of the public, especially fans of the original. It’s been fun to see their reaction and gain some new followers along the way.

Picture taken by Juke Jonathan.

What would you consider your biggest achievement?

I performed on UTV Live and BBC Sounds New (with friend and Neo-Soul artist Dena Anuksa) last year. Both were such amazing experiences and I’m really grateful to have been able to perform.

What would you consider to be the biggest lesson you’ve learned in your industry?

I would say one of the biggest lessons I’ve learned is that as artists, we should support each other. I joined the collective ‘GXRL CODE’ for this very reason, as it’s a group that supports, empowers and showcases other women in the arts. Another important lesson I’ve learned in the last few years is that the music industry is a business at the end of the day, and learning the business side is extremely beneficial. Learning how to utilise social media properly, how to write press releases, promotion, among other skills really help in getting your music out there.

What has been your biggest challenge to date?

I feel that the pandemic has affected musicians very much in the same way. A lot of artists are live streaming their gigs and trying to keep as active as possible online but it’s been strange not being able to go out and perform live. I feel it’s been the time to focus on writing and recording which I see a lot of my fellow artists doing. I shot a socially distanced music video for ‘MANIAC 2020’ with a very small crew around 2 months ago which was definitely a new experience. It was a little challenging but I’m really happy about how it turned out and that we were able to create a great piece of work whilst staying safe.

Tell us about your most recent work?

I recently collaborated with Mojo Recording Studio to create my new single “Maniac 2020”, coinciding with the 20th anniversary of the original Maniac 2000 release. The song was rewritten in a contemporary, pop format with retro vibes of the 1983 track and recognisable sounds of the hit Maniac 2000.

 What would you like us to tell people about?

You can watch the music video for ‘MANIAC 2020’ now on Youtube (by Juke Jonathan & Cameo Pics)

The track is also available on all streaming/download sites.

Follow NAD online @NADofficialmusic

If you had to describe your work to someone who has never heard of you what would you say?

Soulful vocals, retro vibes and electronic/pop music.

What’s the funniest experience you’ve had in your business?

I think the behind the scenes of music videos can be really funny. The public mostly only see the end product of a music video, with the slick editing and all of the best shots. I always like to show the ‘real’ moments on my social media, the moments that didn’t exactly make it to the final cut. Social media can portray a very unrealistic version of ourselves so I think it’s always good to show you’re human and make fun of yourself a bit.

What would your advice be to young people hoping to pursue the same industry?

The music industry can be a tough industry to be in, but if music is your passion then keep pursuing it. Don’t be discouraged if it takes a while to get to where you want to be. Just enjoy the process , work on your craft, try and meet like-minded people, do some live gigs as it will improve your confidence on stage, try to get your tracks recorded and also focus on learning the business side.

Anything else you want to tell people about yourself or your work?

I’ve been acting for a few years and have been a part of several short films and a feature film. It’s a real passion of mine and I’m excited to pursue it more. I’ve also been working with a few well known producers and plan to release tracks with them later this year.

Who do you look up to and why?

I like to keep up to date with modern artists such as Dua Lipa, Lady Gaga, Ariana Grande and Mark Ronson, among others. As a vocalist, I was definitely influenced a lot by soul artists such as Aretha Franklin, Etta James, Angie Stone & Amy Winehouse, just to name a few.


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