Eddie O’Gorman (50) before launching his business, Crea Carn Performance, he worked in Norbrook.
He attained a PhD on Creatine and decided to generate a stable form while training for the Dublin Marathon 2010.
He is originally from Kilkenny, now lives in Belfast.
Find out more about Eddie O’Gorman and
Tell us a bit about your business?
Patented Creatine Stabilisation Technologies.
How did you come up with the idea for your business?
Did my PhD on Creatine and decided to generate a stable form while training for the Dublin Marathon 2010.
Who/What inspired you to start your business?
Who is your target market?
Endurance athletes and over 55s.
What gap in the market does your business fill?
Creatine is mostly Sold as a powder due to stability problems.
Have you received any significant funding for your business? If so can you reveal it and tell us what different it made to the business?
Who are your main competitors and what do you think sets your company apart from them?
Future Nutrition makes a nonvegan Creatine drink but its technology is controversial and not easily tested, ours is vegan friendly and stability is easily testable using standard lab methods
What is your vision for the company over the next few years?
Roll out the product range into medical markets for sarcopenia
What are the main achievements of the company so far?
The first launch sold out and the next launch of the new version happening now. The third version is being designed now too.
What’s the biggest lesson you’ve learnt so far?
Believe in the product and don’t doubt it unless it really is unreliable.
What advice would you give to someone thinking of starting a business?
Don’t move into a market outside your expertise and listen to contract manufacturers, they know everything.