Bauer Media Audio NI is officially NI’s ‘most loved’ commercial audio company and continues to dominate the local airwaves thanks to the strength and appeal of its three high profile stations.
Bauer’s status has been confirmed by the latest quarterly RAJAR figures (RAJAR Q4 2022) which show that on a weekly basis 47% of the adult population tune in to Cool FM, Downtown Radio and Downtown Country). This equates to 726,000 of the listening population.
Cool FM remains the biggest commercial station in the region, increasing it listenership to 470,000. This is more than double the audience of its closest competitor.
Downtown Radio has also cemented its position as the second most listened to station with its weekly reach increasing to 305,000 listeners.
Likewise Downtown Country holds its position as NI’s top performing digital commercial station, with its listenership status increasing to 114,000 .
Collectively, with 726,000 weekly listeners, Bauer Media Audio NI captures the lion share of the local commercial radio audience. The move to digital listening also reflects positively for the stations with 441,000 listeners opting for digital over traditional platforms.
“We’re delighted with these amazing results,” said Stuart Robinson, Content Director
“Initiatives like the ‘Cash Call’ and Downtown Christmas station, have allowed Bauer’s three stations to collectively capture the lion’s share of the market. With digital continuing to be an important platform for listeners.
Our stations continue to go from strength to strength with the addition of the new presenter Victoria Quinn to Downtown Country, as well as the welcome return of Kat Walker to Cool FM’s popular Saturday Show.”