And Jet2holidays Named Which? Travel Brand Of The Year For Third Consecutive Year and Jet2holidays have been named Travel Brand of the Year at the prestigious Which? Awards for the third year running, after they were recognised for providing customers with industry-leading products and customer service on their well-deserved holidays.

The leading leisure airline and UK’s largest tour operator received the coveted title at a special awards ceremony which was hosted to recognise the brands that go above and beyond for their customers. and Jet2holidays were once again recognised for their industry leadership when it comes to customer service and product quality in travel, meaning they have secured the title of Travel Brand of the Year for the fourth time in seven years. 

As the voice of UK consumers, the annual Which? Awards recognise and celebrate brands that champion consumers by consistently providing the best products and best services, with the judges this year paying particularly close attention to value for money, exemplary products and customer service.

Expert judges from Which? base their prestigious awards on a rigorous set of criteria, including how brands have performed in Which? testing, brand reliability, analysis of provider data, customer satisfaction surveys based on thousands of real-time customer experiences, and the results from its investigations. This ensures that brands that make the shortlist are the best in their field.

In addition to this latest success, Jet2’s brands are recognised as a Which? Recommended Provider in every single category it is possible for them to be included in – seven categories in total. These are:

  • Airlines (
  • Beach and Resort Holiday Providers (Jet2holidays)
  • All Inclusive Holiday Providers (Jet2holidays)
  • Family Holiday Providers (Jet2holidays)
  • Solo Holiday Providers (Jet2holidays)
  • City Breaks (Jet2CityBreaks)
  • Villas and Holiday Lets Abroad (Jet2Villas)

Steve Heapy, CEO of and Jet2holidays, said: “The Which? Awards are the ultimate recognition of customer-centric brands that provide the best products and customer service, so to be awarded Which? Travel Brand of the Year for three years running is a remarkable demonstration of our industry leadership when it comes to looking after our customers.”

He added: “We are enormously proud of this latest accolade, and we remain totally committed to the customer-first approach which has resulted in this success. Our team of amazing colleagues set the benchmark for exceptional customer service, and it is great to see that recognised by customers and the experts at Which? I would like to say a heartfelt thank you to our customers, for their loyalty, and to our colleagues too, for it is their hard work that enables us to enjoy such recognition.”

Which? Chief Executive, Anabel Hoult, said: “Jet2’s high-quality service means it has far better customer scores and star ratings than its main rivals and this is why we’ve named it the Best Travel Brand for the third year running.

“Congratulations to Jet2 on its win. The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only achieved by the best of the best.”

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