Creating attention-grabbing signage for your shop front is notoriously challenging. But over the years, businesses have become increasingly good at it. If you compare the signage from just twenty years ago to today’s, you can see a vast difference, even among relatively small and independent businesses.
So, without further ado, let’s take a look at what works so you can replicate this knowledge in your own business.
Bright And Bold Colours
If you’re planning on grabbing people’s attention as they walk by then bright and bold colours are the way to go. These immediately stand out from the grey British background and entice people to enter.
When choosing colours, pick those that align with your brand. Find colour combinations that tell your story and help you get your message across. For example, you could pick yellow and green or gold and taupe. It depends on your brand and messaging.
Bright colours tend to be best for fun and exciting brands, but you can use them for other types of businesses. For example, accountancy firms also use bright colours to make themselves more recognisable and appeal to people more.
Lighting
You also want to ensure the front of the shop is well-lit so that it looks open to passers-by. If it’s dark, people will assume it’s closed and you won’t get the passing trade you want.
Pay close attention to the brightness of outdoor signage as this is the thing that people are likely to see most. It should provide decent illumination and stand out on the high street.
Lighting can also have the effect of making your shop appear more welcoming. The warmer it looks, the more likely people are to step inside and look around, particularly on cold days. These tactics can be an excellent way to take advantage of passing trade and get people to part with their cash.
Interesting Displays
Some shops can also benefit from installing interesting displays in their shop windows. These showcase products and make the prospect of going in and shopping all the more enticing.
Ideally, displays should tell a story – they should say something about the products and how to use them. You want customers to be able to imagine themselves with the products and benefiting from them in their own lives.
Clear Signage
Lastly, it helps to have clear signage in shop windows. Communicating with customers effectively often requires providing them with additional information about your business and its status.
On a basic level, you might want to put out signage telling customers that you’re open and ready for business. You could also include signs telling people what you sell on your menu and how much your services cost (depending on your industry).
Just be sure to use unique lettering and fonts so you can stand out. Try to avoid using the same typeface as every other shop on the high street because you’ll find it challenging to let people know what you do differently.
So there you have it: some of the tactics that work for creating an attention-grabbing shopfront.