A new study reveals the most popular ice cream flavours across each UK city this summer.
The experts at QR Code Generator have analysed Google search data for 106 different ice cream flavours across each UK city.
Flavours include raspberry ripple, cookie dough, espresso, pina colada, vanilla, chocolate, strawberry, earl grey, banoffee, watermelon, rum raisin, bacon, and more.
The experts also analysed 31 ice cream brands, including Magnum, Ben & Jerry’s, Walls, Hackney Gelato, Gelato Italia, Haagen Dazs, Halo Top, Mackies of Scotland and Kellys Cornish.
Searches for each of the flavours and brands were combined with five variations, such as “[flavour] ice cream,” “[flavour] ice cream recipe,” “how to make [flavour] ice cream,” “how to make homemade [flavour] ice cream,” and “[flavour] ice cream near me.”
Some of the keywords analysed include “where to buy Halo Top ice cream,” “how to make homemade rum and raisin ice cream”, “amaretto ice cream recipe,” “pina colada ice cream”, “how to make earl grey ice cream”.
The top keywords revealed the most popular ice cream flavours and brands in each UK city.
| Rank | Flavour | Average monthly searches |
|---|---|---|
| 1 | vanilla | 67 |
| 2 | honeycomb | 44 |
| 3 | pistachio | 44 |
| 4 | neapolitan | 40 |
| 5 | coffee | 39 |
| Rank | Brand | Average monthly searches |
|---|---|---|
| 1 | Morelli | 97 |
| 2 | Magnum | 39 |
| 3 | Mackies of Scotland | 28 |
| 4 | Halo Top | 21 |
| 5 | Walls | 18 |
| Rank | Flavour | Average Monthly Volume |
|---|---|---|
| 1 | Vanilla | 5,150 |
| 2 | Rum Raisin | 5,081 |
| 3 | Pistachio | 4,992 |
| 4 | Neapolitan | 4,463 |
| 5 | Banana | 4,199 |
| 6 | Coconut | 3,860 |
| 7 | Chocolate | 3,702 |
| 8 | Coffee | 3,275 |
| 9 | Strawberry | 3,117 |
| 10 | Bubble gum | 3,029 |
| 11 | Mango | 2,550 |
| 12 | Cookie Dough | 2,381 |
| 13 | Honeycomb | 2,353 |
| 14 | Mint chocolate chip | 2,254 |
| 15 | Ube | 2,030 |
| 16 | Tutti Frutti | 1,902 |
| 17 | Lemon | 1,623 |
| 18 | Salted Caramel | 1,536 |
| 19 | Raspberry Ripple | 1,371 |
| 20 | Cherry | 1,227 |
| Rank | Flavour | Avg. Monthly Volume |
|---|---|---|
| 1 | Magnum | 6,554 |
| 2 | Mackies of Scotland | 3,349 |
| 3 | Walls | 2,803 |
| 4 | Feast | 2,730 |
| 5 | Haagen Dazs | 2,511 |
| 6 | Halo Top | 2,383 |
| 7 | Judes | 2,342 |
| 8 | Viennetta | 2,133 |
| 9 | Nuii | 2,090 |
| 10 | Cornetto | 1,900 |
| 11 | Carte D’or | 1,324 |
| 12 | Oppo | 1,240 |
| 13 | Little Moons | 1,051 |
| 14 | Cadbury | 890 |
| 15 | Snugburys | 859 |
| 16 | Grom | 837 |
| 17 | Morelli | 792 |
| 18 | Ben & Jerrys | 670 |
| 19 | Kellys of Cornwall | 482 |
| 20 | Lyons Maid | 325 |
Marc Porcar, CEO of QR Code Generator PRO S.L said: “Warmer temperatures make ice cream a perfect, refreshing treat to cool down, and it can also be the perfect addition to an apple crumble and custard.
“Ice cream is a long-standing tradition in the UK, evoking memories of childhood, family outings, and holidays by the seaside.
“Whether it be during celebrations, gatherings, and leisurely summer days, ice cream is a sweet treat enjoyed by many.
“Summer is the peak season for ice cream brand promotions. Generally events centred around ice cream increase visibility and popularity, being popular worldwide.
“Ben & Jerry’s is famous for its chunky mix-ins and creative flavour combinations, whilst Häagen-Dazs is known for its rich, creamy texture and premium ingredients.
“Meanwhile there are several areas in the UK that are famous for their ice creams including Cornwall, known for brands like Kelly’s of Cornwall and Roskilly’s.
“Devon, similar to Cornwall is known for its dairy farms and high-quality ice cream, and in Scotland, areas like Aberdeenshire are known for brands like Mackie’s of Scotland, which uses fresh milk and cream from their own cows.”