The global women’s health app market is expected to experience significant expansion, with projections indicating growth from $2.88 billion in 2021 to $18.25 billion by 2031. This represents a compound annual growth rate (CAGR) of 20.1 percent between 2022 and 2031. The increase in prevalence of menstrual disturbances and menopause-related conditions has been identified as a primary factor driving this growth.
Women’s health apps are mobile applications designed to help users manage and monitor various aspects of health and wellbeing. These apps typically include features for tracking menstrual cycles, fertility, pregnancy, breastfeeding, menopause, and general fitness. Many also provide access to health content such as articles, videos, and podcasts, and offer options for users to record symptoms, set reminders for appointments and medication, and connect with healthcare professionals.
The market includes a range of apps tailored for specific health conditions such as polycystic ovary syndrome (PCOS) and endometriosis, as well as more general wellness tools suitable for women of all ages. As smartphone use becomes increasingly widespread, these digital tools are becoming more popular among women seeking to take a proactive role in managing their health.
Companies featured in the market report include Flo Health, Inc., Clue App, Apple Inc., Glow, Inc., Google Inc., Withings, Fitbit, Inc., Ovia Health, DOT (Cycle Technologies), NURX Inc., FemTec Health, Kindbody, Ava, Wildflower Health, Maven Clinic, Nabla Care, and Natural Cycles.
The report highlights several key benefits for stakeholders. These include a quantitative analysis of market segments and trends, identification of strategic opportunities, insights into market drivers and restraints, and regional breakdowns by country contribution. Porter’s Five Forces analysis is also used to assess supplier and buyer power within the market, helping inform decision-making and competitive benchmarking.
Women’s health app usage varies across life stages. For adolescents and young adults, apps focused on menstrual tracking, contraception, and fertility awareness may be beneficial. Women in their 20s and 30s may find value in apps that support menstrual health, fertility, pregnancy, mental wellbeing, fitness, and nutrition.
For those in their 40s and 50s, apps that address menopause, breast cancer screening, bone health, and management of chronic conditions such as hypertension or diabetes are increasingly relevant. During pregnancy and postpartum, women can benefit from applications providing guidance on prenatal care, labour and delivery, breastfeeding, and infant care.
The report concludes that women’s health apps offer value across a broad demographic spectrum, with different tools addressing specific needs based on age or reproductive stage. Areas covered include reproductive health, menopause, cancer prevention, fitness, mental health, nutrition, and parenting support.
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